This a fantastic (oldish) article from Dave Dye about the pitch process and the creative process in general. Based on his pitch work for the brand Innocent Drinks. It's great to see how ideas develop, how ideas are put to paper, and how the industry works.
Our 9 key insights:
Get your ideas down as simply and quickly as you can. Spend more time thinking, less time executing
Have thick skin. The client will always change their mind
Listen to the client (although they may not always be right)
Don't give up
Don't give ideas away for free!
You can't win them all
Collaboration is always the best way
Try and stay in control of the process
Remember to have Fun
Read the whole Innocent article here:
We recommend following Dave Dyes blog Stuff From The Loft.
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