ABI Holiday Homes - Campaign Creative

ABI's agency, Ponderosa, gave us a brief: How do you bring to life an ABI holiday in a truly unique way? A way that communicates ABI's proposition 'BECAUSE THE LITTLE THINGS MATTER.' 

Our idea, to create the very best of Great Britain's holiday playground in miniature. So working together, we commissioned a skilled model maker to build over 20 miniature model scenes showcasing the range of ABI homes available.

Deliverables: Agency collaboration | Idea creation | Art direction 

Outcome: A little BIG  idea that delivered a whole new look and feel for the client and creating standout in a very competitive sector.